6 Sales Promotions that Work for Small Businesses
Posted by ASHLEY LITTLES
13 December, 2016
When it comes to selling products and services, sometimes you’ve got to mix things up a bit. Alway peddling the same products for the same price rarely works for business, which is why sales promotions are so prevalent. From going-out-of-business sales to Groundhog Day deals, small businesses are constantly looking for hooks to win customers and increase revenue.
Of course, some sales promotions work better than others. Here are a few that are particularly useful for small businesses.
Something for Free
Be it buy-one-get-one-free or a gift with purchase, everyone likes to get something for nothing. Of course, customers aren't getting it for nothing — they’re spending money on your business — but it feels like they are, and that’s always alluring.
November and December share the hottest retail holidays, but there are plenty of other occasions throughout the year to which you can peg sales promotions. There’s everything from Valentine’s Day to National Best Friends Day (June 8, if you’re wondering) and reasons to buy for them all. You don’t want to offer sales promotions for all of them but instead decide which ones make the most sense for your business, and go from there.
Loyal customers like to be thanked for their loyalty, and one way to do that is by offering them private sales or special promotions. You can also provide discounts for customers who reach a specified level of spending.
Coupons are a hot commodity or many shoppers these days. Not only do savings-hungry shoppers clip them from papers, but they scour the internet for them and save the ones mailed to them. Coupons are flexible in that you can offer different deals to different customer segments and are a great way to attract new customers.
Be it daily, weekly, monthly or yearly, customers like regularly occurring deals they can count on and look forward to (for example, a butcher may offer specially priced chicken every Tuesday). Advertise deals via email and social media to remind people of what they can get and when.
You can combine your quest for sales with your giving spirit by tying sales to a charitable cause. Perhaps a percentage of sales from a particular day or set period go to charity, or maybe you designate proceeds from specific products or services. Any way you give back, it’s a good way to show your business has a giving nature and perhaps partner with the charity to cross-promote your efforts.
What will your next sale look like?